Summer is coming to a close and with it comes back-to-school stress for not only kids, but parents as well. After months of school-free days, heading back to the classroom feeling prepared and confident can be a challenge. And for 30% of kids, social stress is their #1 worry about going back to school1. So how can we help ease them back into a routine and set them up for success academically and socially? By connecting them with the tools they need.


Together books and food are social connectors that bring kids together over their love of literary characters, exciting stories and their favorite snacks. Reading helps kids expand their language and vocabulary, which can lead to better conversations and richer relationships between each other and with their parents2. And food’s role is just as important – it not only brings people together, it’s also essential fuel for growing minds and bodies.


This year, Kellogg’s, Penguin Random House and BJ’s Wholesale Club will fuel enrichment beyond just the essentials, including giving shoppers a free book with purchase of participating Kellogg’s products* and a donation of more than 20,000 Penguin Random House books to schools in BJ’s communities.

To learn more, visit

®, TM, © 2019 Kellogg NA Co.

*1 Box = 1 Book Rules:
Send each receipt separately. Receipts must be submitted within 30 days of purchase and no later than 10/30/19. Book credits must be redeemed by 12/1/19 at 11:59 PM (EST). Limit 10 books per participant. Must be a U.S. resident, 13 years of age or older, and a registered member of Kellogg’s Family Rewards®. See for full list of participating products.

1 “What stresses you about school?”
2 Scientific Learning,